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Shopify Messenger chatbots – increasing customers loyalty

Shopify Messenger chatbots – increasing customers loyalty

July 16, 2020

Phone shopping user interface mockup

Introduction

ManyChat platform has introduced new Shopify integration connecting its platform with your existing store. So here is a situation: you got a sale from a new customer. Great! Getting the first sale is an essential milestone in every business, but building and, more importantly, maintaining a relationship with your customer is key to success. Getting a new customer is much more expensive than getting existing ones to buy your products regularly. Shopify integration enables you to build a list of loyal customers. Shopify Messenger chatbot can automate orders, segment them, and keep your customers happy. We’ve already written an article on why chatbots are the future of e-commerce, you can check it here.

Shopify chatbot does a lot

To increase loyalty, you need to start working on customer satisfaction. The relationship between your business and your customer begins with the initial purchase. That’s when you need to build trust. Start building trust by keeping your customers informed on their order status by sending them automated order updates on channels like Messenger, SMS, or email.

Pushing Shopify Messenger chatbot to action you can do following updates:

  • Placed order: sending a confirmation message when order placed
  • Fulfilled order: sending a notification once order marked as “fulfilled” on Shopify by store staff

Customers can opt-in to receive updates through ManyChat widgets for Messenger or SMS visible on the store page. There is another way, by providing their phone number or email address on checkout.

Example of what your customer will see in SMS Source: ManyChat Example of what your customer will see in SMS
Source: ManyChat

Chatbot customer segmentation

Your customer’s purchase data includes total spent, the total purchase amount, and the last order date from Shopify. It will be automatically imported and will appear on the customer’s contact card. The filtering audience helps Shopify store owners to see active and inactive buyers and hopefully engage with those who are not active. There is also revenue metrics available in the ‘Metrics’ ManyChat dashboard. Besides the mentioned features, you can also showcase your product catalog and use Shopify coupon campaigns.

Customer segmentation example - source: ManyChat Customer segmentation example
Source: ManyChat

Conclusion

Your customer’s purchase data includes total spent, the total purchase amount, and the last order date from Shopify. It will be automatically imported and will appear on the customer’s contact card. The filtering audience helps Shopify store owners to see active and inactive buyers and hopefully engage with those who are not active. There is also revenue metrics available in the ‘Metrics’ ManyChat dashboard. Besides the mentioned features, you can also showcase your product catalog and use Shopify coupon campaigns.

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