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The chatbot as a savior in pandemic time (COVID-19 edition)

The chatbot as a savior in pandemic time (COVID-19 edition)

March 25, 2020

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Introduction

We are sure you probably heard of chatbots as an excellent tool for getting leads, increasing sales, and save at least 60% in a customer support department by replacing a human with the chatbot. Chatbots and artificial intelligence are an emerging field that is getting a whole lot of fraction last few years.

By the latest statistics, 85% of customer interaction will be handled by chatbots that will replace the human agents, so it is only reasonable to be in that statistics as soon as possible. The fastest way to get started is to contact a chatbot agency; they can recommend you the best chatbot in your situation and help you get started as soon as possible.

Why would I need to get a chatbot in this time of pandemic?

As the coronavirus is getting to its peak, more and more businesses are getting closed, people are getting fired, and it can be kind of hard to see the light at this time. It is more than likely that your business took a hit too. You are getting requests, messages from your costumers. When are you closing down? Are you closing down? Is this item available in store? What is going to happen with my membership? This is just a small percentage of questions you are likely to receive, of course, depending on the type of your business. You have to consume more resources than usual to follow the waterfall of the questions, and on top of that your sales are decreasing, new customers are non-existent, or you are temporarily closed, and your costumers are showering you with questions.

Chatbots are a perfect solution! Now only that they are excellent in answering those types of questions, they can do much more while answering their questions in this pandemic time. We will talk about that later in the article. So you are probably wondering, how much does a basic chatbot cost, is it going to be useful when the pandemic is over? Answer on the first question is highly dependable on your situation and your request. Some factors can be: number of platforms to deploy on, number of questions they can confidently answer, collecting leads, use of artificial intelligence, and much more. So the best thing is to contact the chatbot agency, and they will lead you further. The second question we can confidently answer, YES, the investment you make now in your chatbot will be more than useful later on.

What can chatbots offer when the pandemic is over?

The chatbots are great multitaskers.

Earlier in this article, we mentioned that chatbots can do much more than just answer questions, now we are going to upgrade on that thought. (lead collection, broadcastā€¦)

There are many lead generation methods. Which one you choose depends on your business profile and how much you can spend on acquiring those leads. In tools like ManyChat, you can easily store your potential customerā€™s data and nurture them later on.

Messenger marketing allows you to target and engage prospects on a 1-to-1 basis with a personalised, conversational experience designed to flow naturally into your sales pipeline. We mentioned broadcasts earlier on, it means you can simply slide your latest offer to the customerā€™s inbox just like that. Broadcast is a great thing to keep your customers updated on your new products or it can help you build a relationship with your customers.

Messenger marketing and chatbots are a fusion of social media marketing and email marketing which allow all kinds of businesses to start creating conversations, not just sending messages. Chatbots are changing the way we communicate from day to day, they can provide us with the right information in a matter of seconds, it provides us to make a purchase inside of our favourite messaging application, benefits are endless so make sure to check our latest post which explains all the pros of having a chatbot and compares it to the email marketing.

Conclusion

Letā€™s recap. Chatbots can be of great help in this time of the pandemic. Not only can they answer questions from curious costumers and relieve you of that burden. But they can also do it much faster; they can collect leads that you can use later to promote: new items, ideas, send broadcasts, give your costumers opening dates, event dates.

On top of that, after the pandemic is over, your chatbot can reach new costumers and support you in a lot of ways, especially in the customer support department and advertising. Statics state that click-rate on chatbot marketing is 70%-80%, which is miles higher than that of an email that is trying to reach 5%. The best way to get started with your chatbot is to contact the agency specialized in chatbots, and they will guide you through the process.

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